Each year, members of the WordPress community (users, site builders, extenders, and contributors) provide valuable feedback through an annual survey. For 2022, the survey received a comprehensive update, the first in six years. The total number of questions was reduced to 29 from nearly 100, socio-economic questions were mostly removed, and the Likert scale was introduced. These updates were intended to increase the completion rate of the survey, enable a more efficient and structured analysis of these data, and position the survey to best gauge the topics that matter most to the WordPress community.

My goal is that the input received via the survey helps inform initiatives and focus areas for WordPress in the near term, along with other signals, such as conversations in the community, the Making WordPress blogs, and events. Such data play a key role in shaping the direction and strategy of the project and measuring progress in focus areas.

2022 Highlights

The 2022 edition of the survey experienced a 26% increase in completion rate, however, submissions decreased by 56% to roughly 3400, including about 800 contributors. For the 2023 survey, promotion will be increased, hopefully counteracting the declining submissions.

Here are some key takeaways:

• The survey shows an increased usage of blocks and the new site editor (versus the classic editor), which shouldn’t come as a surprise since the default theme is now a block theme. 
• 22% of respondents have only used WordPress for a year or less. Those responding to the survey are also getting a bit older, with fewer responses from those under 40 than in prior years.
• 1 in 5 respondents learned about WordPress from a coworker, and about the same percentage from using a search engine. 
• In 2022, WordPressers continued to learn about WordPress (68%), taught others about WP (48%), and built sites for others (55%).
• WordPressers choose the CMS platform because it’s open source (62%), flexible (47%), low risk (45%), cost-effective (45%), and has a positive reputation (41%).
• 57% of survey participants obtained news and training directly from WordPress.org. While that is the primary source, other sites remain very important: search engines (46%), YouTube (40%), other WordPress communities (35%), and social media (30%)
• The overwhelming majority of respondents don’t regularly use other CMS platforms, and 21% of respondents use none of the top 20 WordPress plugins. 
• Respondents continue to state that “WordPress is as good as or better than other CMS platforms,” with 68% agreeing. Elements that respondents feel are the best aspects of WordPress include “ease of use,” “flexibility,” and/or “plugin options,” all about 30% each. When asked about the most frustrating elements of WordPress, 1 in 5 said, “nothing,” while approximately 30% referenced difficulties with site editing / Gutenberg.
• The overall contributor experience remains positive and something I continue to care about deeply. 64% shared they had a positive experience, and 24% viewed their experience as “neutral.” Contributors also feel welcome at the same percentages (64% agree and 24% are neutral).

What’s Planned for 2023

In the next iteration of the survey, the plan is to improve the language options for completing the survey and continue investing in refining the questions and how they are asked. It is important to be mindful that completing a survey takes time, so we want to make sure community members are being asked questions that help WordPress the most. 

The tentative plan is to launch the 2023 edition in August. This will set up an opportunity for the 2023 results and, most importantly, your input to inform planning for 2024’s key initiatives and focus areas. The community’s feedback is vitally important to the success and direction of the project. Moving the survey to earlier in the year can positively affect planning and dialogue.

View the 2022 Slide Deck

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Big thank you to @dansoschin for the analysis and editorial support. Thanks also to @angelasjin, and @cbringmann for their reviews and final edits.

With preparations for the next major releases already underway, the community is gearing up to celebrate WordPress’ 20th anniversary, which is just around the corner. This month has also seen some major highlights, such as WordPress 6.2’s performance wins and the launch of WP Translation Playground. Read on to find out what’s new.

Forthcoming WordPress releases

Following the successful release of WordPress 6.2 “Dolphy,” which has garnered over 31 million downloads (and counting), contributors across all teams are already planning future major releases, including versions 6.3 and 6.4.

While WordPress 6.3 will focus on refinements to the site editing experience, 6.4 will reprise the underrepresented gender release initiative introduced in WordPress 5.6 “Simone.” If you’re interested in contributing, now is the perfect time to get involved.

Check out the WordPress 6.3 proposed schedule and call for volunteers.

WP20 is just around the corner

Mark your calendars for May 27 and join the community for a day filled with exciting parties and activities!

With a refreshed look, the WP20 website offers a list of events to join, swag to show your WordPress pride, and downloadable “selfie props” to add fun to your celebrations.

The Marketing Team has also launched #WP20 From Blogs to Blocks, a community-focused initiative that encourages you to take a small daily WordPress-focused action for 20 days leading up to the anniversary date.

On the other hand, details are being finalized for the 20th anniversary commemorative book, Building Blocks: The Evolution of WordPress 2013-2023. This volume will span the history and most meaningful moments of the last decade of WordPress.

What’s your favorite WordPress swag? Do you have a special memory from a WordCamp or meetup? Share them with the community and join the #WP20 fun on social media.

WordPress 6.2 performance

WordPress 6.2 reiterates the platform’s commitment to optimizing website performance with significant improvements. Load times are 14 to 18% faster for block themes and 2 to 5% for classic themes. Server-side performance is also seeing a big boost, with an increase of 17 to 23% for block themes and 3 to 5% for classic themes.

Learn more about the performance wins in 6.2, including a retrospective from the Performance Core Team on the efforts that made it happen.

New in the Gutenberg plugin

Two new versions of the Gutenberg plugin have shipped in the last month:

• Gutenberg 15.5 shipped on April 5, 2023, with many user-facing features to improve the creation experience. Enhancements include caption style customization, theme-defined template patterns when adding a new template, and experimental support for grid layouts in the Group block.
• Gutenberg 15.6 is available for download as of April 19, 2023. This version introduces an experimental Details block to expand and toggle the visibility of hidden content, and more presets for core block spacing and border controls, among other highlights.

Follow the “What’s new in Gutenberg” posts to stay on top of the latest enhancements.

Team updates: WP Translation Playground, WordPress.org redesign next steps, and more

• The Polyglots Team launched WP Translation Playground, an innovative tool that combines Local GlotPress with WordPress Playground to translate plugins and themes in context—without having to set up anything.
• Wondering what’s next in the WordPress.org redesign project? Learn about the latest updates and how to get involved.
• This Community Team post discusses ways to make WordCamp Contributor Days more effective.
• Explore what’s new on Learn WordPress in April 2023, including the latest content on the platform and the projects the Training Team has been working on.
• WordPress Playground was used in a hackathon to prototype different ways to build plugins with minimal setup, right in the browser. See it in action in these tech demos.
• Members of the Marketing Team suggested improvements to submission guidelines to revitalize the WordPress.org Showcase.
• Most of the work to refocus the WordPress mobile app on core features is complete. Find out how to help shape its future with contributions opportunities for developers, writers, translators, and more.
• Keep up with the latest enhancements and development updates you need to build on top of WordPress in last month’s edition of What’s new for developers?
• The latest issue of the Meetup Organizer Newsletter shares tips and inspiring ideas to help you plan successful community events.
• Find out how WordPress and its global community of contributors positively impacted Monika Rao’s web career in April’s edition of People of WordPress.

Join Josepha Haden Chomphosy in Episode 54 of WP Briefing as she explores the concept of the four freedoms of open source and their likeness to today’s Bill of Rights for the open web.

Feedback & testing requests

• The latest Full Site Editing (FSE) Outreach Program testing opportunity invites feedback on the features included in WordPress 6.2 and those remaining in Gutenberg Phase 2. Share your thoughts by May 8, 2023.
• This update on the WP Feature Notifications project explains the progress towards a modern WordPress user notification system and how you can get involved.
• Help test the latest version of the Preferred Languages feature plugin.
• Version 22.2 of the WordPress mobile app for iOS and Android is ready for testing.

This discussion post welcomes ideas and questions about how Artificial Intelligence (AI) can be integrated into the WordPress experience.

WordPress events updates

• WordCamp Europe 2023 is fast approaching! The organizing team introduced the first confirmed speakers.
• WordCamp US 2023 announced updates on the programming for the upcoming event, for which tickets are now on sale. Organizers are also calling for sponsors.
• The 2023 Community Summit will provide a valuable opportunity for in-person discussions across contributor teams. Submit your topics if you haven’t yet.
• Don’t miss these upcoming WordCamps:
  • WordCamp Barcelona, Spain on May 5-6, 2023
  • WordCamp Buffalo, NY, USA on May 6, 2023
  • WordCamp Gliwice, Poland on May 12-14, 2023
  • WordCamp Sylhet, Bangladesh on May 19-20, 2023
  • WordCamp Lisboa, Portugal on May 19-20, 2023
  • WordCamp Apatin, Serbia on May 27-28, 2023

Join #WPDiversity with a free online workshop on Organizing Diverse & Inclusive WordPress Events APAC on May 13, 2023.

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Have a story we should include in the next issue of The Month in WordPress? Fill out this quick form to let us know.

The following folks contributed to this Month in WordPress: @sereedmedia, @ninianepress, @rmartinezduque.

In jazz, each instrument and rhythm needs to be in sync — but that doesn’t happen without a lot of practice and experimentation behind the scenes. Even the most talented improvisers wouldn’t roll out a brand new number without having rehearsed it beforehand. 

Sound familiar? 

Your website isn’t all that different from a jazz band — various elements (content, images, plugins, and forms) that all have to work together to create a cohesive experience. But when you’re always making edits to a live, working site, you risk the site-design version of flubbing a solo or even dropping your drumsticks: a mistake that might create a poor user experience, or even break the site altogether.

That’s where staging sites, our newest hosting feature, comes in handy. 

Staging sites are here! 

We’re excited to announce that staging sites are now available for all customers on our Business and Commerce plans. This powerful feature allows you to test changes and updates of all your site elements in a safe and stable environment.

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Staging Site: A test version of your website you can use to preview and troubleshoot changes before applying them to your production site.

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Though generally geared towards developers, staging sites aren’t just for the tech-savvy. Bloggers, shop owners, podcasters — anyone with a website can benefit from iterating on design, experimenting with new plugins, and even trying out custom code before publicly unveiling the updates. 

The benefits of using staging sites

Here are just a few of the benefits of using WordPress.com staging sites:

• Risk-free testing: Experiment without worry. By simulating changes on a staging site first, you can identify and fix any issues that could affect your website’s performance or speed.
• Faster development: Staging sites make it easier to develop and launch new features, plugins, and designs in even less time.
• Increased collaboration: A staging site allows multiple stakeholders to review and agree on changes in a safe place before going live.

How to get started with staging sites on WordPress.com

Want to give it a shot? You can have your own staging site up and running in three simple steps: 

1. Starting in your dashboard, go to Settings → Hosting Configuration.
2. Scroll down to the “Staging site” module.
3. Click “Add staging site.”
   

Congrats! You now have a working staging environment to play around with site design, plugins, code, etc.

If you’ve already created a staging site, you’ll see this instead:

After your staging site is created, you can access and manage it from the module seen above on the Hosting Configuration page, or you can find it on the Sites page. 

Learn more about staging sites and try one out today!

Build Your Next Site on WordPress.com

Staging sites are just one more reason WordPress.com is the best managed WordPress hosting on the planet. Whether it’s SSH access, centralized site management, or enhanced site preview, we’re constantly adding new tools to make WordPress.com an indispensable part of your workflow. Follow our Developer Blog to keep up with all the latest announcements!

What other features would you like to see? How can we make WordPress.com an even more powerful place to build a website? Feel free to leave a comment or contact our friendly support.

This month we feature Monika Rao, a Product and Quality Assurance Manager from India. She finds contributing to the WordPress project a way to deepen her technical skills and further her web career.

The People of WordPress series shares inspiring stories of how people’s lives can change for the better through WordPress and its global community of contributors.

Monika was born in Udaipur, in the state of Rajasthan, India. At that time, she recalls, there was some resistance to girls’ education in certain subjects. Thanks to her parents’ support and encouragement, she graduated in Computer Science Engineering. Following graduation, she went on to work for an international firm. However, she felt she wanted to work in her home area and so returned to work for a firm based in Udaipur itself.

Monika started her career journey with WordPress in 2015, and was fascinated as she learnt more of the technology. A few years later, she moved into a  role as a WordPress Quality Analyst, enabling her to dive further into the software.

“From that moment, I decided to make it an integral part of my ever-learning professional career,” she said.

The more Monika researched WordPress, the more she found it was not just a tool to simplify website building but also a platform where you could “meet new people, share your thoughts, learn from them and improve yourself through the process.”

When she first started working with WordPress, she found she had many questions, ranging from what are themes and plugins to what is a WordCamp. As her knowledge grew, she knew one day she wanted to be able to contribute to both the code and the community supporting it.

Becoming part of WordPress

Monika started contributing to WordPress in 2015 with Theme Review. In this area, she was able to work alongside WordPress code experts and, at the same time, learn the concepts of theme development. She saw this as a great opportunity to learn and improve her development skills. 

She was also very interested in testing from the beginning, so she started contributing to Core. Her first contribution was to the WordPress 4.7 release in 2016. She remembers the day she first saw her name in the WordPress contributor list. This encouraged her to make more contributions including to core and the community team, and each time she felt more like part of the community.

Thus inspired, Monika delved into making the software more easily available in her native Hindi language through joining other contributors to the Polyglots team. She went on to become a General Translation Editor for the Hindi language, and has continued to contribute in this area.

As she became involved with the WordPress community, she looked for ways of sharing it with others in her home city. In 2017 she was part of the organizing team for WordCamp Udaipur 2017 and there shared her contributing journey with others. This was her first WordCamp, and she describes the experience as ‘superb’. It enabled her to connect to both those new to WordPress and those already working with it.

“It was a great moment for me speaking in front of hundreds of people and everyone cherished my journey. It inspired me to continue my contribution to other teams too.”

Monika Rao

She went on to be an organizer for WordCamp Udaipur 2018 and WordCamp India 2021. She also contributes to the Meta and Theme review teams.

Contributing to WordPress software releases

2019 was a big year for Monika. She got married and joined a new firm where she could work more on WordPress, learning about marketing and design.

In November 2019, the WordPress Executive Director Josepha Haden put out a call for an all-women and non-binary release squad. Monika said: “I’ve always felt that not enough women take part in WordPress, so I decided to jump in.” She took on the role of Test Lead.

“It was a wonderful journey— worth every second and this was a proud moment for me when I saw my name on the WordPress Noteworthy list. You feel proud when you see your small contributions in use by 40 per cent of the web.”

Monika Rao

As a Test Lead, her priority was ensuring the release would be stable and, more importantly, ready for production sites. To effectively manage all the testing, test scrubs were run weekly, highlighting the key testing areas to help get the entire team involved. The scrubs also played an important role in picking up tickets needing immediate resolution.

Monika also continued her role in the WordPress 5.7 release, and focused more on the core software. She believes being part of the Core and Test teams is a good way to watch and learn, as well as take part in the different elements that make up a release.

“Skills you have will eventually fade away unless you work on them and sharpen them. So don’t underestimate the value of any skill. It will eventually help you somehow in your career.”

Monika Rao

She added: “I owe my skills and knowledge to WordPress and its lovely community. The best part about this platform is that it is free and provides ample opportunities to improve your skills and build a career. The wider WordPress community is highly supportive, and it provides numerous additional resources, such as online forums, tutorials, and meetups, to help people learn and grow. With the help of WordPress, anyone can learn how to create websites, develop plugins, and contribute to the community.”

This route for learning has helped Monika in choosing the direction of her career and in keeping her skills up-to-date. In October 2021, she joined a company specializing in producing WordPress plugins and services for online businesses.

Everyone can contribute to WordPress

Monika is determined more people, especially other women, have opportunities to contribute to open source in general.

“Many people are using WordPress, but they don’t all know about contribution. Therefore, my future goal is to help people, especially women, contribute more to WordPress.”

Monika Rao

“When I first started contributing to WordPress, I thought that being from a testing background, I may not be able to contribute much. However, I soon realized that there are various different areas where I could easily contribute and develop my skills,” said Monika.

“So, I would encourage anyone who is interested in contributing to WordPress to find their own area of interest, regardless of their background, be it marketing, content writing, designing, or any other field. The WordPress community welcomes contributions from people of all backgrounds and skill-sets. So, don’t hesitate to dive in and contribute in a way that suits your interests and skills.”

Share the stories

Help share these stories of open source contributors and continue to grow the community. Meet more WordPressers in the People of WordPress series.

Contributors

Thanks to Monika Rao (@monikarao) for sharing her adventures in open source.

Thank you to Abha Thakor (@webcommsat) and the late Surendra Thakor (@sthakor) for interviews and writing this feature, and to Meher Bala (@meher), Chloe Bringmann (@cbringmann), Mary Baum (@marybaum) for work on photographs and review.

The People of WordPress series thanks Josepha Haden (@chanthaboune) and Topher DeRosia (@topher1kenobe) for their support.

In early April, we experienced an unexpected suspension of our Twitter API access. This access is what powers Jetpack Social, which in turn helps you automatically share your blog posts to Twitter. Though the service was restored that same day, it turns out that there were bigger changes looming on the horizon. 

Twitter recently notified Automattic that it was dramatically changing the terms and pricing of the Twitter API. The cost increase is prohibitive for us to absorb without passing a significant price increase along to you, and we don’t see that as an option. We have attempted to negotiate a path forward, but haven’t been able to reach an agreement in time for Twitter’s May 1 cutoff. 

Given that, we have decided to discontinue using the Twitter API.

For WordPress.com and Jetpack users, Twitter will no longer be part of Jetpack Social. However, we’re adding Instagram and Mastodon very soon. In the meantime, auto-sharing to Tumblr, Facebook, and LinkedIn still works as expected, and you can continue sharing your blog post links on Twitter manually through their app or desktop site.

We apologize for any inconvenience this causes for your website and marketing efforts. We wish the outcome had been different, but our customers are always our primary concern, and we’re not willing to compromise the experience or value you receive from WordPress.com and Jetpack. 

If your recent experiences with Twitter have left you dissatisfied, go take Tumblr for a spin — we hear it’s quite a party over there.

Join WordPress Executive Director Josepha Haden Chomphosy in the 54th episode of the WordPress Briefing as she explores the concept of the four freedoms of open source and likens it to today’s Bill of Rights for the open web.

Have a question you’d like answered? You can submit them to wpbriefing@wordpress.org, either written or as a voice recording.

Credits

Editor: Dustin Hartzler
Logo: Javier Arce
Production: Chloé Bringmann
Song: Fearless First by Kevin MacLeod

Show Notes

• Episode 2: WordPress is Free(dom)
• OpenAI ChatGPT and Github Copilot
• WordPress 6.3 Planning Proposal & Call for Volunteers
• Preparing for the Next Underrepresented Gender-Led Release – WordPress 6.4
• WP20 — Celebrating 20 years of WordPress

Transcript

[Josepha Haden Chomphosy 00:00:00] 

Hello, everyone! And welcome to the WordPress Briefing: the podcast where you can catch quick explanations of the ideas behind the WordPress open source project, some insight into the community that supports it, and get a small list of big things coming up in the next two weeks. 

I’m your host, Josepha Haden Chomphosy. Here we go!

 [Josepha Haden Chomphosy 00:00:40] Start of Show

Just over 50 episodes ago, I shared some basic thoughts about the four freedoms of open source. I also talked through the most quoted phrase in open source  “free as in free speech, not free as in beer.” And honestly, what podcast about the freedoms of open source would be complete without that? If you haven’t listened to that episode, I suggest you do, but if you don’t have time, I’ll start by reminding us all of the definition of free software, which is most commonly referred to as the four freedoms of open source.

[Josepha Haden Chomphosy 00:01:12]

So the first thing is the freedom to run the program as you wish for any purpose. The second thing is the freedom to study how the program works and to change it so that it does your computing as you wish. As a side note, access to the source code is a precondition for this. 

The third freedom is the freedom to redistribute copies so that you can help others. And the fourth freedom is the freedom to distribute copies of your modified versions to others. By doing this, you can give the whole community a chance to benefit from your changes, and of course, also access to the source code is a precondition for this. 

[Josepha Haden Chomphosy 00:01:47]

The TLDR version of these freedoms is, essentially, that users have the freedom to run, copy, distribute, study, change, and improve the software. Now, normally when I speak about the freedoms of open source, I’m talking about it either from a practical or a philosophical standpoint, but I also spend a lot of time thinking about it from a leadership and organizational perspective.

Every once in a while, you might hear me talk about the effects of “open source at scale,” or you might hear Matt say that the four freedoms are essentially the “Bill of Rghts for the open web.” I almost never really dig into either of those topics because it’s just really complicated. But for starters, anytime you talk about what someone is entitled to or deserves or expects, there is a feeling of political bias.

[Josepha Haden Chomphosy 00:02:40]

And while I personally believe that creating software is inherently political or, at a minimum, concerned with the needs of people, that’s not what convinces anyone to participate in open source, and it’s certainly not what convinces people to use WordPress. But here’s the thing, as a leader in a widely used, free, and open source software project, as a leader in WordPress, I also know that every new user to our platform or any other open source platform represents a little more freedom in the world.

A little more access to tools and jobs that weren’t available before. A slightly more open door to networks that undergird the success of entrepreneurs across the globe and a little more equity to the world of democratizing publishing. 

[Josepha Haden Chomphosy 00:03:28]

When I look at the four freedoms of open source, this Bill of Rights for the Web, I see not only the freedoms that we should have but also the things that we should have freedom from. 

We should have the freedom to know how our tools work, the freedom to know what information they need from us, and also the freedom to have some way to make that software work specifically for us because that’s why we have software because we have humans that need it. But we should also have freedom from having to hide our hacky enhancements or freedom from fear of losing our earned audience, or even the fear of losing access to copious amounts of content that we have created ourselves over the years.

[Josepha Haden Chomphosy 00:04:13]

And honestly, the things that we should be free from just include a lot of fear of loss. Loss of opportunity or relevance or livelihood. And I feel like for our project, and maybe for open source as a whole, we’re encountering a lot of that right now, whether we are aware of it or not. We’re seeing advancements like GPT3 or ChatGPT if that sounds more familiar and co-pilot.

And while it’s not quite in the same vein, also things like Gutenberg. Advancements that are coming to technology around us, technology we’re familiar with. And it’s hard to see what’s in them sometimes. It’s hard to see what drives them. It’s hard to know how we can make them work for us. So I have to remind us all, as citizens of an open source community, that what protects us from those things we should be free from is directly connected to how active we are in the things we are free to. 

We hear that in a slightly more routine way from folks around open source communities. Basically, the whole concept of open source software is being built by the folks who show up. You can’t influence the future of anything if you’re not showing up in the spaces where the influence happens.

[Josepha Haden Chomphosy 00:05:35]

So be an active participant in these new technologies. Learn how GPT works and how it could work for you, even if it’s just writing better prompts. Learn how Gutenberg can support your needs, not subvert your needs, even if it’s just learning how to arrange a series of blocks into a pattern or patterns into a page.

But as with all fast-moving technological advances, I encourage you to leap in feet first, not head first. Get in up to your neck in the “why”s and “how”s of that new technology you’ve been worrying about. Be the first to become best at this arcane new thing because that’s why we open source at all so that you have the freedom to run, copy, distribute, study, change, and improve your software. 

[Josepha Haden Chomphosy 00:06:33] Small List of Big Things

That brings me now to my small list of big things. It’s a very small list, but it is very big, as always. The first thing is that we are gearing up for the remaining major releases of the year, WP 6.3 and 6.4 in an atypical moment for our project. You can volunteer for both simultaneously if you want, and hopefully, you do want.

Second thing is that there are many ways to celebrate WordPress’s 20th anniversary on May 27th. But one of the things you can do right now is record a short video or sound clip about a great memory or experience you have had in this community or just generally because of WordPress. Those will be featured on the WP 20 website, and maybe even a lucky few will make it into the second volume of the WordPress history book.

And that, my friends, is your small list of big things. Thanks for tuning in today for the WordPress Briefing. I’m your host, Josepha Haden Chomphosy, and I’ll see you again in a couple of weeks. 

At WordPress.com, we’re always pushing our platform to do even more so that you can create, design, and publish amazing things with ease. 

The last few weeks have found us as busy as the springtime bees improving the writing and publishing process even more, bringing our ad platform to mobile, and ensuring that previous edits to your work are readily accessible. 

Let’s jump in and take a look.   

Write without distractions 

One of writing’s biggest challenges has nothing to do with the words — it’s filtering out the noise (both literal and figurative) so you can focus. We can’t change your physical environment, but we’re doing what we can to help you get into “the zone” a little more easily. Enter distraction free mode, a minimalist WordPress experience that removes the buttons and menus.   

From the top toolbar, click the three-dot menu on the right-hand side. Select “Distraction free” and you’ll notice the top toolbar disappear. (To bring it back, simply hover over the top of the page and it’ll pop back down.) Your pages and posts will be distraction-free until you deselect this mode. 

When to use this feature: You can’t resist experimenting with various settings or styles, but you also really need to get that new post finished. (Believe us, we’ve been there.) With this cleaner interface, you can focus on your words and your words alone. 

Promote your content from your phone 

Blaze, our self-serve ad platform, makes it easier than ever to spread the word about whatever it is you’re writing, creating, or selling. Now, you can Blaze on the go with the Jetpack app. 

From the main dashboard, simply click on the banner that says “Promote your content with Blaze.” You can also promote your work directly from the Posts or Pages menus by clicking “More” or the three-dot menu and selecting “Promote with Blaze.” 

When to use this feature: You’re waiting for take-out at your favorite Indian restaurant. While scrolling the Jetpack app, you notice traffic spiking on one of your recent blog posts — something about it is resonating with readers. Maximize its impact by boosting it to an even wider audience with Blaze.

Easily find and add free images 

Need a featured image for your post? You can now find and add free-to-use images even faster. Open the Inserter (the red “+” button at the top left of any post or page), navigate to the tab labeled “Media,” click “Openverse,” and find the perfect option from our favorite open-source library. 

You can also still access Openverse from the Image Block or Media Library. 

When to use this feature: You’re on the hunt for just the right image to use in your new blog post. Rather than doing a Google search in a separate tab — and running the risk of using an image you don’t have rights to — use the Inserter to search and place exactly what you need. 

Give readers a timetable

Here’s a fun built-in feature that a lot of folks don’t know about: The WordPress.com editor’s “Outline” function displays a post’s various headings for easy scanning, as well as a word/character count and a “time to read” estimate of how long it would take an average reader to get through the content on that page: 

You can even display that estimate to your site visitors with the new Time To Read Block. (Styling and other customization options are on the way.) 

When to use this feature: You do a lot of longform writing on your site, regularly publishing posts that go over 1,000 words. With this new block, let readers decide whether to start your post now, or wait until they have time to read it in one sitting. It’s a small touch, but a surprisingly thoughtful one. 

Access previous edits to your templates 

Access to previous versions and revisions of posts/pages has long been a staple of the WordPress experience. We’ve now added that same functionality to templates and template parts in the Editor.  

This can be useful for restoring a previous version of a template that you’ve made changes to, or simply for reviewing the changes you’ve made over time. 

When to use this feature: You experimented with some stylistic changes to your homepage template, but after a couple weeks of trying it out, the new look just isn’t hitting quite right. Head over to revisions to easily restore the previous version of the template. 

Looking to take your WordPress website to the next level? You’re in luck! Our WordPress.com webinars are designed to help you create and customize your site with ease, and they’re incredibly popular among site owners. Plus, they’re completely free to attend!

Check out these upcoming webinars, which are conducted live by our knowledgeable Happiness Engineers:

Compelling Homepages: Create a Custom Layout with the WordPress Block Editor

Your site’s homepage is its highest-traffic page, so making it count is crucial to the success of your site. Join us to learn how to create a professional-looking and engaging homepage using the WordPress block editor. Our experts will teach you how to build an effective visual hierarchy and design attention-grabbing calls to action.

• Tues Apr 18 at 9:00pm CEST | 3:00pm EDT | 12:00pm PDT
• Wed Apr 19 at 7:00pm AEST | 2:30pm IST | 11:00am CEST
• Thurs Apr 20 at 9:30pm IST | 6:00pm CEST | 12:00pm EDT | 9:00am PDT

Site Editing: Custom Headers

Your site header is an essential element of your brand identity. In this webinar, we’ll explore the importance of your site header and show you how to create a unique, brand-aligned header using the WordPress.com Site Editor. You’ll learn how to select, customize, and replace header templates, add and edit your site title, logo, and navigation menus, and troubleshoot common issues.

• Tues Apr 25 at 9:00pm CEST | 3:00pm EDT | 12:00pm PDT
• Wed Apr 26 at 7:00pm AEST | 2:30pm IST | 11:00am CEST
• Thurs Apr 27 at 9:30pm IST | 6:00pm CEST | 12:00pm EDT | 9:00am PDT

Don’t miss these opportunities to level up your WordPress skills and create a website that reflects your vision. Our WordPress.com webinars are incredibly popular, and for good reason. Register now for these free webinars, and bring your questions for our live Q&A sessions.

We can’t wait to help you bring your website to life!

Executive Summary

LUBUS, a development agency specializing in WordPress and Laravel, faced challenges with variable hosting costs and maintenance for their clients. They needed a solution that offered fixed costs, high performance, secure web hosting, and reliable service and support. LUBUS decided to test WordPress.com and, after witnessing positive results, confidently recommended it to their clients.

The migration to WordPress.com led to faster site load times, improved stability during traffic surges, and significant cost savings of 50-90% for clients. This allowed LUBUS to concentrate on its core services and offer a more straightforward solution to its clients without the need for DevOps budgets or ongoing maintenance costs. WordPress.com provided an all-in-one solution, ensuring a stable, secure, and cost-efficient experience for LUBUS’s clients.

Introduction

We recently spoke with Ajit Bohra, the Founder and WordPress Engineer of LUBUS, a development agency specializing in WordPress and Laravel. LUBUS, established in 2008, creates high-quality websites for clients in India and across the globe. They have experience building a wide variety of websites, including healthcare, renewables, publishers, telecommunications, music news, online stores, and more. 

Their commitment to delivering “friendly solutions” in WordPress website development led them to seek a solution that provides their clients with:

• A website with fixed costs and no hard limits
• A high-performance, secure web hosting platform
• A host managed and maintained by WordPress experts
• Reliable service and support

LUBUS chose to test WordPress.com and, after witnessing positive results, confidently recommended it to many of their clients.

The LUBUS Story

LUBUS has a team of 12 WordPress designers and developers, serving 8 to 10 new clients annually. About 60% of their clients retain LUBUS’s maintenance and consulting services after the initial site development and launch.

Previously, they hosted clients on AWS (Amazon Web Services) and similar cloud hosting services. While these solutions were suitable for clients who required more complex control, they presented difficulties for many others.

The Challenges and Needs of Various WordPress Website Clients

LUBUS aimed to provide the best service to their clients while keeping their workload focused on core offerings.

Stable Costs and Hosting

For many clients, particularly those in emerging markets or with smaller budgets, the variable billing costs of providers like AWS were often disruptive. These clients needed to budget for exact costs without unexpected charges at the end of a pricing period. Some clients experienced large traffic spikes that either caused their websites to crash or resulted in increased costs to cover additional resources. Neither scenario supports effective growth and scaling.

Ajit Bohra, the LUBUS founder, shared an example where they migrated a heavy metal client’s website to WordPress.com. When the band Metallica shared one of the client’s articles, the site effortlessly handled the traffic surge without incurring additional costs or experiencing any performance issues.

Maintenance and Worry-Free Hosting

In the absence of managed hosting, clients either had to maintain the environment themselves or pay LUBUS for maintenance. This extra time and cost were prohibitive to clients and diverted LUBUS from its primary focus.

“We needed to move away from DevOps and concentrate on our core services. We searched for a straightforward solution that clients could manage themselves without DevOps budgets or ongoing maintenance costs. We aimed to provide clients with a reliable hosting service we could endorse without hesitation, ultimately resulting in satisfied clients. We found that service with WordPress.com,” explained Ajit Bohra, LUBUS founder.

Why LUBUS Chose to Migrate Clients to WordPress.com

Ajit and his team members often attended WordCamps, where they conversed with WordPress.com representatives. Eventually, Ajit felt confident enough to trial WordPress.com with a budget client who wanted to manage their site independently in the future. Factors that contributed to his decision to test WordPress.com included:

• Eliminating security concerns for both LUBUS and the client
• Removing worries about performance or speed
• The platform’s development by the same team behind the open-source WordPress application
• Clients feeling confident enough to manage their own site, knowing they’re protected by Jetpack backups, activity logs, and backed up by excellent WordPress.com support
• Giving clients an option for a lower and more reliable cost model. 

The Migration Process

LUBUS found the migration process smooth and cost-effective, significantly reducing DevOps and maintenance expenses.

As LUBUS migrated more clients to WordPress.com, they continued to experience smooth, error-free migrations. Even in challenging situations, the WordPress.com Happiness Engineers (support team) resolved issues efficiently, providing a positive experience for LUBUS.

The Results: Speed, Stability, and Cost Savings

We were eager to learn LUBUS’s thoughts on their experience with migrating clients’ sites to WordPress.com. Here’s what we discovered.

Faster Sites

Although LUBUS focuses on well-developed sites optimized for fast load times, developers cannot control the server’s TTFB (Time to First Byte). TTFB measures the time it takes for the first byte of the page to load in the client’s browser, reflecting the server’s responsiveness. On average, LUBUS observed a 60-70% improvement in TTFB speed after migrating sites to WordPress.com. This improvement can mean the difference between users staying on the site or leaving due to frustration with load times.

Stability

Some hosting providers hinder a client’s website success and growth. When a site experiences a traffic surge due to a successful marketing or social campaign, some hosts either fail to allocate the necessary resources to keep the site running or charge substantial fees for the extra resources. In both cases, the client’s potential gains from the traffic surge are negatively impacted.

LUBUS clients appreciate that WordPress.com aims to help them succeed rather than penalize them for their success. With high-performance CPUs and automated burst scaling, clients can trust that their sites will withstand traffic surges without incurring additional costs.

Cost Savings

LUBUS founder Ajit Bohra stated, “Many of our clients saved a considerable amount of money, ranging from 50% to over 90%, on hosting charges after moving to WordPress.com. This significant savings offers a tremendous boost for clients, especially in countries like India, or those with basic sites, blogs, webzines, mid-level traffic eCommerce sites, and startups.”

The End Result

WordPress.com + Your Agency = Satisfied Clients

WordPress web design and development agencies are discovering the power of WordPress.com hosting and the benefits it offers to their clients. With full-stack performance, robust security, and developer-friendly features, WordPress.com provides agencies with a platform they can confidently recommend to their clients. Discover what we can do for your agency.

Looking for a development agency focused on providing friendly solutions to big or small ideas? See how Lubus can help you.

Named after the multi-instrumentalist Eric Allan Dolphy Jr., WordPress 6.2 “Dolphy”‘s high notes are riffed on by WordPress’s Executive Director, Josepha Haden Chomphosy, in this 53rd episode of the WordPress Briefing.

Have a question you’d like answered? You can submit them to wpbriefing@wordpress.org, either written or as a voice recording.

Credits

Editor: Dustin Hartzler
Logo: Javier Arce
Production: Chloé Bringmann
Song: Fearless First by Kevin MacLeod

Show Notes

• WordPress 6.2 “Dolphy”
• Introducing the WordPress Developer Blog
• WordPress Contributor Mentorship Program
• Call for Volunteers: Contributor Working Group
• Why Jazz
• Make Slack channels #kidscamp and #sustainability

Transcript

[Josepha Haden Chomphosy 00:00:00]

Hello everyone, and welcome to the WordPress Briefing, the podcast where you can catch quick explanations of the ideas behind the WordPress Open Source project, some insight into the community that supports it, and get a small list of big things coming up in the next two weeks.

I’m your host, Josepha Haden Chomphosy. Here we go.

[00:00:28]

The latest version of WordPress has shipped. WordPress 6.2, which was named after Eric Dolphy, was released on March 29th. And as is the way with software, there’s already a minor release underway to catch a few errant issues that folks like you have reported to us.

It’s a big release that refines a lot of our design tools, but some of the most important changes are actually to the inserter. If you haven’t had a chance to get in there and play with it yet, here are the three things that I think you should know.

[Josepha Haden Chomphosy 00:01:08]

First, the pattern browser. We’re all aware of the block inserter by now, and a lot of us probably use the quick options, the keyboard shortcuts, or that kind of inline inserter, that little black box that’s in the middle of your post.

If you use the main inserter, that’s a blue square in the top left of the screen. If you use that to add a block, you can still add individual blocks as usual. But there’s a new way to browse patterns, and in my opinion, it is so much better. It now brings out this drawer that has like thumbnails of patterns that will work with your theme.

And if you, like me, know what you want your site to look like, but could not in a million years figure out how to build it from scratch out of individual blocks, then this is the area for you. It was like shopping, but you don’t have to go through a checkout process at the end, and you still have what you want. It’s great. 

[Josepha Haden Chomphosy 00:02:00] 

That’s also available when you’re working on templates or template parts, so you can make changes everywhere instead of going page by page. The second thing that I think you should know is about the media browser in that same area where you browse your patterns; you can also now browse for media.

It lets you look through the images you’ve already added to your site, but it also lets you search for openly licensed images from Openverse. And if you choose one of those images from Openverse, it inserts the proper attribution for you. You still have to add your own alt text, but that’s the fun part anyway, right?

[Josepha Haden Chomphosy 00:02:35] 

And number three, a Style Book. So this thing is available in the template editing area, specifically, as is appropriate, given what it actually does. So if you’re in the template area, toward the top right of the screen is like a half moon day mode, night mode looking icon. If you click on that, you can make changes to things inside your blocks.

But if you click on the little eyeball icon that’s just underneath it, it pulls up a style book where you can also see and edit the styles globally. If that didn’t make sense to you, don’t worry. I’ve got you. I’m about to tell you a bunch of things you can do in here. You can edit the way headings and lists and tables, quotes, and code looks all across the site. You can edit the way images, galleries, files, and videos look using custom CSS.

Yes. Also, all across the site. And you can edit buttons, separators, and individual blocks. Say it with me — all across the site. That is not a comprehensive list. There is a ton of stuff. You can see the styles that you have applied across the whole site. You can see them in context, and you can make any changes that you need globally, which means all across the site.

Yeah. Style Books. What will we think of next?

[Josepha Haden Chomphosy 00:03:54] 

So those are my three things I think you should know about WordPress right now. As a former WordPress builder who was never really super great with the code, this stuff makes me feel powerful. I just love these changes, and I hope you do too.

 [00:04:07]

Which brings us now to our small list of big things. First, we just launched the Developer Blog. It’s over at developer.wordpress.org/news. It has a bunch of content on it that not only is geared specifically toward developers that are using WordPress but especially the folks who are extending WordPress. It gives you kind of an in-depth look at various changes and projects, and implementations and what goes into each one of them.

So it gives you a bit of like this aspirational overview of stuff that you could do with WordPress and then also gives you an inside look at how you would accomplish it yourself. It’s very cool. I like it a lot. Head on over there, but we’ll have a link to the show notes below.

[Josepha Haden Chomphosy 00:05:00] 

The second thing is that we have an MVP of our new mentorship program that is underway.

It should be debuting for essentially testing any day now, a link to the posts detailing that work, just in case you want to join that important initiative. But it is an important thing for me. I think that mentorship is a key element of many of our successful contributors’ onboarding journeys, a part of their story of coming to us.

And so, creating a mentorship program that is a bit sustainable and looks toward the health of the overall project, I think, is an excellent plan. 

[Josepha Haden Chomphosy 00:05:38] 

The third thing on our small list of big things is that Matt put out a nice little post about kind of the history of why jazz has this strong background in the WordPress project. It’s a brief read. I’ll put a link to that in the show notes as well. But suffice it to say that he’s saying that jazz has a little bit of learned processes and rules but that the primary expectation is that you’re able to make of the jazz what you want. Like you get to make your own thing out of it. You get to be extemporaneous. You get to be very measured, whatever it is, that expresses what you are trying to do and what you are trying to say with it.

That’s why he feels like jazz is such an important part of the DNA of the WordPress project. Like I said, it’s a short read. I’ll put a link to it in the show notes.

[Josepha Haden Chomphosy 00:06:30] 

And finally, there are a few working groups that folks can contribute to right now. We don’t always have working groups. We generally just kind of do stuff inside individual teams. But right now, we’ve got like the kids camp group, the sustainability group, and of course, that mentorship working group that I mentioned earlier in our list.

So if you’re wanting a little change of pace, I’d drop by their areas in the Making WordPress Slack to see if they have anything that’s up your alley.

And that, my friends, is your small list of big things. Thank you for tuning in today for the WordPress Briefing. I’m your host, Josepha Haden Chomphosy, and I’ll see you again in a couple of weeks.